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COLEG GWENT

Learner Recruitment 2017

Golley Slater were initially contracted by Coleg Gwent to manage their employer engagement marketing and lead generation activity. After a successful start, Golley Slater proposed a learner marketing strategy which would seek to improve student application and enrolment numbers throughout the key summer months.

Golley Slater put in place an acquisition and keep warm strategy for potential learners, incorporating a full suite of media including programmatic, social, direct mail and email nurture. Inbound and outbound telemarketing support ensured that all engagement was fully optimised and learners had key touch points with the college over the summer.

In the time that the campaign has been running, Golley Slater have engaged and converted many students that the college would previously have not had the resource to turn around – those who had not attended interviews, people who had not accepted the offer made to them and enquirers who had not converted from initial enquiry to application within a 2 week period.

An exercise has also been put in place to contact students prior to their interview and this has uplifted attendance by 10%.